[Shenzhen, China, May 27, 2015] Huawei today announced that it has been named one of BrandZ's 'Top 100 Global Brands' for 2015. Marking Huawei's debut on the BrandZ list, the achievement follows Huawei's ranking on Interbrand's 'Top 100 Best Global Brands' list last year.
The BrandZ 'Top 100 Global Brands' list is developed by Millward Brown Optimor, a leading global research agency that operates under the world's largest communications services group, WPP. The ranking system used for the BrandZ list is regarded as one of the most authoritative evaluations of brand influence basing brand value on the views of both potential and existing brand consumers as well as financial data.
Doreen Wang, Global Head, BrandZ, said, "Huawei has made it onto a BrandZ list for the first time today. This is the result of Huawei's solid carrier business and also its active expansion into the enterprise and consumer businesses. Huawei has invested in its global technology offering, demonstrated with two third of its revenue coming from markets outside of China. Ranking on the BrandZ list recognizes Huawei's real strengths."
"Huawei is honored to receive this acknowledgement from BrandZ," said Kevin Zhang, President, Corporate Marketing, Huawei. "Huawei's brand value is realized through customer success. We always put customers first, and respond promptly to their needs by providing innovative products and solutions. We are committed to continuously creating value for our customers."
Currently, Huawei provides products and solutions for 45 of the world's top 50 carriers, promotes the real-world applications of its innovations such as 4G, and leads the development of 5G standards. In the enterprise business, Huawei now serves five of the world's top 10 banks, and 70% of the world's 20 leading energy companies. In addition, Huawei provides products and services for over 160 power grids around the world, as well as for governments and public sectors in over 140 countries and regions, helping them with ICT-enabled transformations. In the fast growing consumer business, Huawei has risen swiftly to become the world's third largest supplier in the global smartphone retail market by market share. Its high-performing mobile phones such as the Mate7, P8, and Honor 6 are highly popular with a large and increasing number of users.
Huawei follows a globalization strategy that integrates the best resources around the world to serve the global market. Today, it offers a full set of global innovation capabilities and systems. Huawei operates in over 170 countries and regions, with two third of its revenue coming from markets outside of China. Huawei has an R&D presence around the world and invests at least 10% of its annual sales revenue in R&D. It has established 16 research centers in Sweden, Russia, the US, India, and other countries, and operates 31 joint innovation centers in conjunction with its customers.
Kevin Zhang believes that, "ICT technologies – notably mobile broadband, cloud computing, Big Data, and IoT – are reshaping everything, and connectivity is the new norm. Based on the principles of open cooperation and mutual success, Huawei is ready to work closely with industry partners to build a Better Connected World that will provide ubiquitous broadband connectivity, enable agile innovations everywhere, and bring an inspiring experience to everyone at an affordable price. Achieving these goals will help us build a world that connects all people and all things."